Topaz Labs have created a bit of a stir of late with a major change to their upgrade policy. Previously Topaz had a policy whereby all upgrades were included for free for the life of a product however, as times change it is clear this is no longer a sustainable model and Topaz have subsequently made a major revision to that policy which has ruffled a lot of feathers.
Eric Yang (CEO, Topaz Labs) notes that the situation was 100% [Topaz's] fault and [they] were not thoughtful enough about aligning [their] pricing structure with continual improvement of their products.
The change to the policy can be summarized as follows; Each product purchase comes with 1 year of software updates (Major & Minor), following that one year you can purchase an additional year of updates for $49.99 USD per product.
If you own multiple products you can activate a year of account-wide upgrades with $99.99 USD.
Only Denoise, Sharpen, Gigapixel and Mask will require an upgrade licence in 2020, other products will remain under the old policy.
If you buy a product and decide not to upgrade it, can can keep using your purchased version as long as you want regardless of upgrade status, and you can upgrade when you want., if you don't like new features wait until the next upgrade.
Whilst i understand people's frustration at a significant change of policy, I do feel for Topaz Labs. The model of lifetime upgrades is not a sustainable business model and does have a tangible impact on the quality and longevity of the company and its products. Providing we don't move to a pay-to-use subscription model I am happy with the change.
What are your thoughts?
Full Statement available below and at https://community.topazlabs.com/t/ongoing-product-value-and-paid-upgrades/